Working with Big Eyed Wish Agency, I helped develop our first-ever TV campaign at UrbanStems. This one-day shoot led to six unique TV spots featuring some of our brand ambassadors. Overseeing the script, contracts for talent and the agency, and deliverables to our streaming provider, the end result led to CPA that exceeded expectations. The TV campaign ran through streaming and connected TV for Valentine’s Day. Due to the success, these spots ran throughout Mother’s Day as well. The full videos can be viewed here.

Over the course of my time at UrbanStems, I have begun to led lifestyle photoshoots that coincide with our marketing initiatives. Working with a variety of photographers, stylists, models, and crew, these photos have helped elevate our brand while being used across platforms and on site.

For the first time ever, fashion powerhouse, Vogue, teamed up with UrbanStems to create a limited-edition bouquet line. Working with Vogue's editors, each bouquet and vase was specifically curated to reflect their personality. 

We then launched UrbanStems.com/Vogue to showcase the luxe bouquets while sharing a little about each one. 

As a 200-year-old company, The United States Postal Service was in need of a social presence that presented the brand as innovative and relatable. Through the use of lightweight graphics and shareable videos, we created highly engaging content on array of USPS's social channels, often surpassing the brand's competitors. 

DJI, the leading provider of video drones, reached out to me to help concept and write three social videos featuring three influencers from different parts of the world. 

They wanted to show how their new drone, the Mavic, was portable and easy to capture any moment. The result led to three separate videos that have a cohesive theme while showing off some of the Mavic's most impressive features. 

The mini-campaign led to more than 1.5 million views on social for the brand. 

With the attention of the world on the UN General Assembly, UNICEF wanted to ensure children in need would not be overshadowed by the 17 Global Goals. To help create real-time content during the week, we created an on-site studio where we produced striking graphics and videos alongside the UNICEF social team.

There, our content launched on Facebook, Twitter, Instagram, and Snapchat. In just four days we helped UNICEF receive the largest share of voice and 210% spike in Facebook reach.

Building off Katniss' epic archery skills in the Hunger Games, the Archery Trade Association launched a new site and social platforms to garner interest in the sport for young women. We wanted young women to envision themselves in our social content and ultimately envision themselves picking up a bow for the very first time. 

The National Women’s Law Center knew women’s health rights were at risk, but did others? Using a comedic, sarcastic tone, our social content was aimed to drive women to become aware of these issues and ultimately make a change.

One of the world’s most widely recognized hotel brands wanted to get back to one of its core values: family. So how did we do that? We showcased memorable moments, ones that are only possible to have while in the comfort of a Holiday Inn. 

What does a cat and health insurance have in common? Well, for HealthCare.Gov, a lot. We created a variety of banner ads for 2015 open enrollment, enticing people to click and learn more. One of the cat banners below turned out to be the top performing piece of social creative throughout the entire open enrollment process. 

Milk isn't just a morning beverage anymore. It's packed with protein, fueling you throughout the day. That's what the Milk Life campaign aimed to prove, and we helped with educational social content about the nutrient-rich drink.